The Beginnings
Chuck Berry invented rock and roll in 1955. He was a black man playing black music. But times had changed: white kids were listening to rhythm and blues throughout the Northeast, and white musicians were playing rhythm and blues side to side with country music. The music industry soon understood that there was a white market for black music and social prejudice, racial barriers, could nothing against the forces of capitalism. Rock and roll was an overnight success. The music industry promoted white idols such as Elvis Presley, but the real heroes were the likes of Chuck Berry, who better symbolize the synergy between the performer and the audience. The black rockers, and a few white rockers, epitomized the youth's rebellious mood,